Product Designer

PAULO SOUZA

Product designer from Minas Gerais, Brazil, building product architecture and interfaces for regulated platforms, document management and enterprise SaaS.

Since 2019, designing products used by major players such as Itaú, Bradesco, Gerdau and ArcelorMittal.

View works Product architecture, interface and execution.
Portrait of Paulo Souza
FIG.00 — Manhuaçu/MG · Product, systems and web

I work on product architecture and systems design for SaaS platforms, document management and compliance environments, places where the interface must sustain decisions and reduce friction. I grew up in Manhuaçu, in rural Minas Gerais, surrounded by coffee and concrete work. That shaped my method: structure before form, respect for process, attention to the detail that changes experience.

Resources

A curated library of skills, structures and resources I use to accelerate product, interface and implementation.

Skill

Breaking user stories down into screens

Structures requirements into flows, blocks and interface decisions to turn stories into clearer, more executable screens.

Product Flows UX
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Skill

Understanding design system components

Helps interpret libraries, tokens, variants and the relationships between components to work with more consistency and less ambiguity.

Design System Components Tokens
Cursor Claude Codex
Coming soon
Plataforma

Circuito · Personal productivity system

A self-initiated product that brings tasks, habits, finances, notes and calendar into a single experience, with a built-in method, edge architecture and a native Mac app.

Productivity SaaS System
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Plataforma

Automated creation of ad creatives and landing pages

A structure to accelerate assets, variations and pages from reusable components, automation logic and assisted generation.

Automation Design
Coming soon

Works

CIRCUITO · A PRODUCTIVITY SYSTEM BUILT END TO END

A self-initiated product uniting tasks, habits, finances, notes and calendar

Solo conception, design and development of a productivity SaaS with a built-in method, edge architecture and a native Mac app.

Product · Productivity · SaaS

REDESIGNING THE DOCUMENT CANCELLATION FLOW

Redesign of a critical step in the operational journey

Restructuring of a critical step in the journey to reduce operational errors, rework and dependency on the CS team.

Product · SaaS · Document operations · Critical flow

INCREASING CONVERSION IN THE MAIN FLOW OF AN AI PRODUCT

Redesign of the main flow of an AI-powered product

Reorganizing property record analysis to speed up reading, increase the perceived value of AI and make decisions clearer for users.

Product · AI · Credit · Redesign

KNW FINANCING AND TAX INCENTIVES SIMULATOR

Design, implementation and conversion in a single flow

Turning a business need into a valuable interactive tool, with a guided journey, instant feedback and functional integration into a WordPress site.

Web · WordPress · Conversion · Implementation

DOCUMENT AND MANAGEMENT PLATFORM FOR THIRD-PARTY WORKFORCES

A new architecture for companies operating with thousands of third parties

Evolving third-party management and document maintenance logic into a more manageable, scalable flow oriented to continuous operations in companies with high third-party volume.

Product · Third-party management · Compliance · In development

GROWPEDIA · KNOWLEDGE MANAGEMENT

An internal platform to reduce information loss across the team

Technical structuring of the experience with information architecture, semantic organization, a tagging system and search logic to give internal knowledge more clarity and continuity.

Product · Internal knowledge · Search · Taxonomy

AD CREATIVE PRODUCTION PLATFORM

Automation for service management

Template system, automated variation generation, real-time preview, multi-format export.

Product · Automation · Templates · Performance

Experience

Experience built in products where flow, responsibility and clarity are not details. Environments with recurring operations, high information density and real impact on decisions.

Web Designer

GROWDOC · 2024 - Present

Focus

PRODUCT · COMPLEX SYSTEMS

SaaS platforms, document management, compliance and AI-powered analysis. Information architecture, critical flows, density handled well.

Bancodoc · R.E.A. · Third-party management · Automation

WEB · PERFORMANCE AND CONVERSION

Websites, landing pages and digital presence for demanding brands. Information architecture, front-end performance, micro-interactions.

Core Web Vitals · A/B testing · Conversion systems

HYBRID · DISCOVERY + EXECUTION

From ideation to delivery. Discovery, architecture, interface, front-end. Less distance between strategy and production.

Product strategy · Design systems · Code

Method

01

MAPPING

Context, actors, friction. Understand before designing.

02

ARCHITECTURE

Information, hierarchy, navigation. Structure that sustains operations.

03

INTERFACE

Components, system, micro-interactions. Finish that reinforces perception.

About

Understanding complex problems and turning them into clear digital solutions is what drives me most as a designer. I am drawn to the point where behavior, technology and business meet, whether in digital products or in experiences that connect the physical to the digital.

I started building websites at a young age and, over time, evolved into a more strategic role in product design. Today I build interfaces, journeys and systems focused on clarity, consistency, usability and perceived value.

I have a special interest in UX, information architecture, research, complex products and AI applications. I hold a postgraduate degree in UX and Digital Product Design from PUC Minas, a bachelor’s degree in Marketing from Una and a technical degree in Computer Science from IF Sudeste MG, with a special interest in development beyond design.

  • Postgraduate degree in UX and Digital Product Design · PUC Minas
  • Bachelor’s degree in Marketing · Una
  • Technical degree in Computer Science · IF Sudeste MG
Photo of Paulo Souza